The Basket Insights Price Intelligence module provides brands and manufacturers with insight into a customer’s actual experience at the shelf.
Gain visibility into your products’ executed pricing and determine compliance with your trade calendar, understand your competitors’ pricing and promotional strategies, gauge overall category pricing in different markets to inform distribution or product line expansion, and take control of your brand's destiny by being acting as “checks and balances” on your broker or distributor.
Our Price Intelligence data can be delivered in a number of different ways:
Our static reports provide pre-packaged insights into category pricing trends across channels, and includes visibility into inaccessible retailers, including Costco, Trader Joe’s and Aldi, among others.
Our SaaS platform allows you to view pricing data by retailer, market and SKUs, providing awareness of how your products are priced relative to your competitors, all in an easy-to-view, real-time dashboard.
For robust teams with analysts on staff, access the raw data to derive the customized insights you need. The data can be delivered in spreadsheet files for manual manipulation or through an API feed.
Highlighted Data Processing Features Include:
Pricing Guardrail Audit - Flags prices that fall outside two standard deviations of price history
Pricing Geo-Projections - Multiple user scans generate estimates for a product at all stores in a chain by zip code, city, metro, state, and nationally
Line Pricing Extrapolation - Suggests groups of similar products within a chain for price extrapolation
Price Fluctuation Alerts - Alerts manufacturers and brands when a competitor’s prices change
Stockout Signaling - Identifies on a store-by-store basis when products are not available on the shelf
Pricing Error Alerts - Scheduled reporting to flag product prices that fall outside a national estimate range
Data Acquisition & Validation
Leveraging the largest community of grocery shoppers in the country, we have collected over 100 million prices over 4 years at store shelves, online and in retail circulars. The community stands ready to fulfill custom requests based on our customers’ needs, and our powerful validation measures, including machine learning and AI protocols, ensure a high level of data quality.